The Cheers Effect
After producing over 80 LinkedIn Live events, we’ve learned that success in franchise development on LinkedIn doesn’t come from visibility alone. It comes from the ability to consistently engage, build trust, and move conversations forward.
We call this The LinkedIn Cheers Effect.
Just like the classic show where “everybody knows your name,” this strategy creates a consistent, recognizable presence on LinkedIn—one where everyone knows your name, your franchise, and you.
And that kind of familiarity doesn’t just attract attention, it drives action.
Here are 4 reasons why the Cheers effect works in Linkedin for lead generation.
1. Familiarity Builds Trust
Consistent live content allows your audience to see your messages, and hear from you directly .
Over time, your brand isn’t just a name in their feed—it’s a familiar presence they know and trust.
Everyone knows your name, your franchise, and you—and that’s exactly the kind of connection that drives conversion.
By the time you do have a telephone or face to face conversation, they feel as if they already know your name. I cannot tell you the number of times that on a first call, the persons says to me “Good talking with you again.” Yet all they have seen is my posts in their feed. That’s the Cheers effect.
2. Recruitment Flywheel
When LinkedIn Live is matched with a strong recruitment system, you generate a flywheel: attract → nurture → qualify. Each event compounds the value of the last, steadily building your pipeline with serious candidates.
3. Visibility → Velocity
Static posts raise awareness.
But, your Live LinkedIn events drive momentum. Pushing your LinkedIn first connections, the ones who your are prospecting, into wanting to know more about your franchise brand.
These LinkedIn Live events spark conversations, uncover opportunities, and create real-time engagement that accelerates deals.
4. Ongoing, Repeatable, Results-Driven
Franchise LinkedIn Lives aren’t one-offs—they’re repeating, structured, and integrated into your ongoing campaigns, fully aligned with your LinkedIn lead generation system. When done right, they become the engine of predictable pipeline growth.
If you’re looking to build your own version of The Cheers Effect—something that attracts, nurtures, and qualifies serious multi-unit operators let’s connect.
📩 Message me on LinkedIn or email joe@franchisorsales.org to start the conversation.
