Farmer Boys was founded in 1981 in Paris, California, by five brothers raised on a farm who valued family, community, and great food. These origins influence the brand’s culture and mission to this day. The company remains committed to delivering high-quality, farm-inspired meals served with a sense of warmth and hospitality that reflects its roots.
The core philosophy centers on food and people. This means providing fresh, flavorful meals while fostering a welcoming, family-like environment in every restaurant. The brand’s leadership emphasizes that the restaurant experience is not just about food quality but also about the energy and engagement guests feel when interacting with the team.
2. The Franchise Journey and the American Dream
A major theme in the testimonial is pride in the franchise network and its role in embodying the American dream. Many Farmer Boys franchisees are first-generation Americans who have built successful businesses through hard work and dedication. The company views them as the “engine for success,” driving both brand growth and community impact.
Omar Mawas, the featured franchisee, personifies this story. Starting with one store in 2007, he now operates nine restaurants with four more in development across San Diego, Los Angeles, and Arizona. His success reflects Farmer Boys’ ability to support entrepreneurial growth and inspire others to achieve similar dreams through franchising.
3. Franchise Support and Business Model Strength
The testimonial highlights the strength of the Farmer Boys franchise system. Omar credits his success to the brand’s strong product, proven business model, and robust support system. From real estate selection to marketing and operations, the corporate team is described as being “always there” for franchisees, ensuring that every decision supports long-term success.
The brand’s support structure is designed to reduce risk for franchisees by carefully selecting locations and offering comprehensive operational assistance. This full-service approach allows franchise owners to focus on team building and execution, knowing that the corporate team stands behind them with experience and guidance.
4. Operational Advantages and Multi-Channel Strength
Farmer Boys distinguishes itself through its strong performance across all meal periods—breakfast, lunch, and dinner—and through multiple revenue channels. The inclusion of drive-thrus in nearly all locations, attractive dine-in areas, and third-party delivery (which accounts for over 10% of sales) provides flexibility for guests and resilience for operators.
This diversified business model enables the brand to meet guests “as they need us,” positioning Farmer Boys as both a convenience-driven and experience-oriented brand. It also helps maintain consistently high average unit volumes, a critical factor for franchisee profitability and brand scalability.
5. Family, Freedom, and Legacy
Omar’s testimony emphasizes how multi-unit ownership has transformed his professional and personal life. Running multiple restaurants has given him greater freedom, allowed him to develop leadership skills, and empowered his team to grow. It’s also become a family endeavor—his relatives actively participate in the business, creating a sense of shared pride and legacy.
This personal dimension reinforces Farmer Boys’ community-oriented identity. The company doesn’t just build restaurants; it helps build family legacies and sustainable futures for its franchisees. Omar’s reflection—encouraging his younger self to “build more stores”—captures both the confidence and fulfillment that come from being part of the Farmer Boys family.
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