How often do your franchise prospects call you and ask for an appointment?
You have lead, a franchise prospects. You make the first call. And then you wait for your franchise prospects to get back in touch.
Franchisors fail more than they should with their franchise prospects.
Which is disappointing for salespeople, a waste of a franchisor’s lead generation budget and holds back franchise unit growth.
You might ask why does this happen?
It is a combination of things that franchise sales teams do that hurts them, especially at the top of the franchise sales process.
Over reliance and misuse of CRM generated automated emails and text messages to their franchise prospects
Unpersuasive email and text message copy that misses the point and interests for most franchise prospects and repels them more than motivating them to talk with a franchise salesperson.
While not a secret in franchising circles franchise salespeople do not call leads enough or often not at all relying on CRM outreach to do the work for them and so they wait for the call or hope an automated calendly appointment to magically appear from their franchise prospects.
When they do make their calls to leads their scripts are ineffective or they don’t have one and just wing it with their efforts in getting the permission they need from the franchise prospects to schedule the next call.
And their first calls engaging with a new franchise prospects almost always too long.
The salesperson is so excited to get their franchise prospects to talk with them that selling discipline goes out the window and they go on and on endlessly about the franchise and don’t get the all important scheduled franchise sales call where they will have their lead’s full attention and their call plan.
This dilemma is common with startup and emerging franchises who are trying to get from 0-20 units, 20-50 units and past the 70 units mark.
Startup and emerging franchisors have two conventional choices to solve this franchise selling problem:
- Do something they have never done before and learn how to build a franchise sales department by themselves which they really do not want to do since they really want to do is open new franchises, run their operations and grow royalty revenue.
- Hire a seasoned Chief Development Officer who can do this for the franchise brand putting the franchise sales disciplines and systems in place to ensure growth but most cannot afford a qualified CDO worth their salt at a salary of more than $235,000 a year.
The unconventional choice is:
Franchisors can work us and we can do this with you. We build franchise sales systems that franchisors can be proud of and that just plain work. Your franchise prospects will want to talk to you.
Our hands on partnerships with franchisors are based on results driven formula with retainer and we our primarily compensated with reasonable success fees for franchises sold so we all win.
Talk with me to learn more.
