The cost of an effective third-party mystery shop of a franchise recruiting program in terms of hours can vary significantly depending on various factors, including the scope of the evaluation, the size and complexity of the franchise system, and the depth of the assessment.
Here is a general outline of the potential time investment for each phase of the mystery shopping process:
1. Planning and preparation: 4-8 hours This phase includes understanding the franchisor's objectives, designing the mystery shopping approach, and developing evaluation criteria and guidelines.
2. Mystery shopping execution . . .
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